Overview

• Under Armour has signed a long-term agreement with the NFL, marking its return as the official footwear and glove partner after ending its previous deal in 2020.
• The partnership provides Under Armour with on-field logo visibility and access to NFL media platforms, content creators, and distribution channels for enhanced brand exposure.
• The NFL will collaborate with Under Armour on grassroots initiatives, including the UA Next platform, to promote youth sports and talent development.
• This deal aligns with Under Armour's strategy to regain relevance in the competitive sports apparel market and boost its visibility in the footwear segment.
• Under Armour founder Kevin Plank's return to leadership has been pivotal in revisiting key partnerships, including this renewed collaboration with the NFL.