Unilever Under Investigation by UK's CMA for Alleged 'Greenwashing'

The multinational consumer goods company faces scrutiny over potentially misleading environmental claims about its products.

Unilever, the multinational consumer goods company, is under investigation by the UK's Competition and Markets Authority (CMA) over allegations of 'greenwashing'.
The CMA is concerned that Unilever may be overstating the environmental benefits of certain products through vague and broad claims, unclear statements about recyclability, and the use of natural-looking images and logos.
The investigation is part of a wider probe by the CMA into 'greenwashing' by firms, which it expanded in January to include fast-moving consumer goods companies such as Unilever.
Unilever has responded to the investigation stating it is 'surprised and disappointed', refuting that their claims are misleading and asserting their commitment to making responsible claims about their products.
If found guilty of greenwashing, the CMA could demand changes in Unilever's marketing or, in the most extreme case, take the company to court.