Universal Music Group Ends Licensing Deal with TikTok, Pulling Major Artists' Music
The expiration of the licensing agreement between UMG and TikTok has led to the removal of music from artists like Taylor Swift and Drake, affecting users and content creators.
- Universal Music Group (UMG) has ceased its licensing agreement with TikTok, resulting in the removal of music from popular artists including Taylor Swift, Drake, and Ariana Grande.
- The disagreement arose over compensation rates, AI music creation concerns, and online safety issues, with UMG seeking better terms.
- Affected TikTok users are now unable to search for or add UMG-licensed music to their videos, impacting both new content creation and existing videos.
- Despite the current standoff, experts believe the dispute between UMG and TikTok will not last long, citing the mutual benefits of their partnership.
- TikTok users and content creators are finding alternative ways to include music in their videos, using unofficial versions of songs or tracks from other labels.
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