University of Colorado Launches Deion Sanders-Inspired Course

The 'Prime Time: Public Performance and Leadership' course will explore the monetization of athletes' personal brands and the changing landscape of intercollegiate athletics.

Deion Sanders, the head coach of the University of Colorado's football team, has inspired a new course at the university called 'Prime Time: Public Performance and Leadership'.
The course will be offered to students in the College of Media, Communication and Information and will focus on the changing landscape of intercollegiate athletics and the monetization of athletes' personal brands.
Since Sanders' arrival, the football program has seen a significant turnaround, with the Buffaloes selling out every home game for the first time in 133 years and generating an estimated $113.2 million for the local economy.
Despite the team's struggles and a 4-8 record in Sanders' first season, his influence has drawn more attention to the program and the university.
The course will not be taught by Sanders himself, but will use his career and influence as a case study for students.