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2w ago

U.S. Ski Industry Logs Second-Highest Season on Record with 61.5 Million Visits in 2024-25

Preliminary data confirms a 1.7% year-over-year increase, with record Pacific Northwest performance and strong investments despite below-average snowfall.

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Overview

  • The 2024-25 ski season recorded 61.5 million skier visits, the second-highest total in U.S. history, trailing only the 2022-23 season.
  • The Pacific Northwest achieved a record-breaking 4.7 million visits, a 10.9% increase over the previous year, while the Rocky Mountain region contributed 26.4 million visits, its third-best season ever.
  • Season pass holders accounted for 49% of visits, stabilizing traffic patterns and softening the impact of below-average snowfall, which totaled 150 inches nationally, 7% below the 10-year average.
  • U.S. ski resorts invested $624.4 million in infrastructure improvements during the 2024-25 season, with plans for $560.7 million in additional upgrades in 2025-26, including 47 new lifts and 70 lift upgrades.
  • Industry leaders suggest the sustained four-season streak of over 60 million visits may establish a new baseline for long-term growth in the post-pandemic era.