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U.S. Ski Resorts Log 61.5 Million Visits in 2024-25, Second-Highest on Record

Preliminary data shows sustained growth in visitation driven by season-pass use, regional records, and significant capital investment despite below-average snowfall.

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Overview

  • The 2024-25 ski season recorded 61.5 million skier visits, a 1.7% increase over the previous season and the second-highest total ever, trailing only 2022-23.
  • Season passes accounted for 49% of visits, underscoring the stability of this access model even with a 7% decline in average snowfall to 150 inches.
  • The Pacific Northwest set a regional record with 4.7 million visits, a 10.9% year-over-year increase, while the Rocky Mountain region had its third-best season with 26.4 million visits.
  • Ski resorts invested $624.4 million in infrastructure improvements during the season, averaging $21 per visit, with plans for $560.7 million in spending for 2025-26.
  • The National Ski Areas Association suggests the consistent surpassing of 60 million visits over four consecutive seasons may represent a new baseline for the industry.