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3w ago

Valencia CF and Legends Announce Strategic Partnership for Nou Mestalla Hospitality

The collaboration will deliver nine premium hospitality offerings, with sales and an immersive Experience Center set to launch by late 2025.

Recreación de una de las futuras zonas premium del Nou Mestalla. | VCF
Estado de las obras en el Nou Mestalla, con una lona en la que se puede ver la recreación del futuro estadio, que debería abrir sus puertas en 2027. | J. M. LÓPEZ
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Overview

  • Valencia CF has officially partnered with Legends to optimize hospitality zones at the upcoming Nou Mestalla stadium, set to open in 2027.
  • The stadium will feature over 6,500 premium seats, comprising more than 9% of its capacity, across nine distinct hospitality products tailored to fan preferences.
  • Legends conducted extensive market research, including focus groups and surveys, to shape the hospitality strategy and align it with global trends.
  • Staggered sales of hospitality packages, offering options like private suites and premium seating, are scheduled to begin by the end of 2025.
  • An 'Experience Center' will open later this year, allowing fans to preview and engage with the stadium’s future hospitality experiences before the sales rollout.