Valentine's Day Spending in Germany Expected to Reach €1.3 Billion

A growing number of consumers plan to purchase gifts, with flowers, sweets, and jewelry among the top choices.

The German retail sector anticipates €1.3 billion in Valentine's Day-related sales, up from €1 billion in 2020.
Around 28% of consumers plan to buy gifts this year, a significant increase compared to 17% in 2020.
Popular gift categories include flowers, particularly roses, as well as chocolates, jewelry, and gift vouchers.
Florists and jewelers are expected to see strong sales, with Valentine's Day being one of the busiest days of the year for these sectors.
Despite the growing commercial significance, surveys show that Valentine's Day holds little personal importance for the majority of Germans, with only 15% considering it meaningful.