Valentine's Day Spending in Germany Expected to Reach €1.3 Billion
A growing number of consumers plan to purchase gifts, with flowers, sweets, and jewelry among the top choices.
- The German retail sector anticipates €1.3 billion in Valentine's Day-related sales, up from €1 billion in 2020.
- Around 28% of consumers plan to buy gifts this year, a significant increase compared to 17% in 2020.
- Popular gift categories include flowers, particularly roses, as well as chocolates, jewelry, and gift vouchers.
- Florists and jewelers are expected to see strong sales, with Valentine's Day being one of the busiest days of the year for these sectors.
- Despite the growing commercial significance, surveys show that Valentine's Day holds little personal importance for the majority of Germans, with only 15% considering it meaningful.