Verizon Launches First Cross-Company Streaming Bundle

The bundle offers ad-supported Netflix and Max at a discount, potentially setting a new trend in the streaming industry.

Verizon has created the industry’s first streaming bundle between two platforms owned by separate companies, offering ad-supported Netflix and Max at a discount to its myPlan customers.
The bundle will cost $10/month, 41 percent less than subscribing to the AVOD tiers separately.
Netflix and Warner Bros. Discovery will see a decrease in subscription revenue, but the deal could increase their advertising revenue due to higher subscriber totals.
Apple TV+ and Paramount+ are reportedly in early-stage discussions about bundling together.
Bundling is seen as a strategy to reduce churn, or customers canceling a service, in the streaming industry.