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Victor Wembanyama Aims to Elevate Spurs Beyond Court Success

The rookie star's vision for the franchise includes expanding its global brand and influence, starting with games in Austin and potential international matches.

San Antonio Spurs' Tre Jones (33) goes to the basket as Houston Rockets' Fred VanVleet defends during the first half of an NBA basketball game Tuesday, March 12, 2024, in San Antonio. (AP Photo/Darren Abate)
Denver Nuggets forward Michael Porter Jr., center, drives to the basket between San Antonio Spurs center Victor Wembanyama, left, and forward Cedi Osman, right, in the second half of a Nov. 26, 2023 game in Denver.
San Antonio Spurs center Victor Wembanyama listens to a question from a reporter after arriving to the team’s hotel on Thursday afternoon, March 14, 2024, in Austin, Texas. The Spurs will be spending the weekend in Austin for their I-35 series games at the Moody Center. They’ll face the Denver Nuggets on Friday, March 15, and the Brooklyn Nets on Sunday, March 17.
Nuggets center Nikola Jokic, center, drives to the basket as San Antonio Spurs center Charles Bassey, left, and forward Julian Champagnie defend in the second half of a Nov. 26, 2023 game in Denver.

Overview

  • Victor Wembanyama, the Spurs' rookie sensation, is focused on more than just winning games; he's keen on growing the team's brand globally.
  • The Spurs are set to play games in Austin as part of their efforts to expand their footprint, with Wembanyama leading the charge.
  • Wembanyama's interest in marketing and global expansion aligns with the Spurs' long-term vision of becoming an NBA superpower.
  • The team has plans to play internationally, including a potential game in Paris, which excites Wembanyama.
  • Despite his young age, Wembanyama's maturity and vision for the franchise's future have impressed both teammates and coaches.