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Victoria’s Secret Website Restored After Memorial Day Security Outage

A precautionary shutdown during a critical sales weekend prompted third-party experts to work around the clock to revive online operations.

Shoppers stand in line as they wait for a Victoria's Secret store to open on Black Friday in Tysons, Virginia on Nov. 27, 2020.
LAS VEGAS, NEVADA- MARCH 14: The Victoria's Secret logo is displayed at one of their stores on March 14, 2025 in Las Vegas, Nevada. (Photo by Kevin Carter/Getty Images)
Victoria's Secret (Shutterstock)

Overview

  • Victoria’s Secret took its website and some in-store services offline on May 26 after detecting a security incident during its Memorial Day sale.
  • The disruption hit e-commerce that generated roughly one-third of the company’s $6.23 billion revenue last year and sent shares tumbling about 7 percent.
  • A company spokesperson said the shutdown was purely precautionary and that third-party cybersecurity teams were immediately engaged to investigate the breach.
  • Physical Victoria’s Secret and PINK stores remained open and fully operational while the retailer addressed its digital systems.
  • By May 30, the company confirmed its website was back online, though it has not yet disclosed the breach’s exact nature or any customer data impact.