Overview

• Nguyen Thuc Thuy Tien, a prominent Vietnamese influencer and beauty queen, was detained on May 19, 2025, for her role in marketing counterfeit dietary supplements.
• The Kera Supergreens Gummies, advertised as fibre-rich, were found to contain only 16mg of fibre per gummy and 35% sorbitol, a laxative ingredient not disclosed on the packaging.
• Over 135,000 units of the product were sold, generating more than $650,000 in revenue before a consumer's independent lab test prompted an official investigation.
• Authorities officially classified the gummies as counterfeit after uncovering misleading claims and substandard ingredients, leading to fines, public apologies, and multiple arrests, including the co-founders and company officials.
• The case has intensified scrutiny on influencer marketing and regulatory enforcement in Vietnam’s supplement industry, raising concerns about consumer safety and accountability.