Volkswagen Reports 2.3% Drop in 2024 Global Sales as China and Audi Struggle
The automaker narrowly met its 9-million-vehicle target, citing challenges in China, declining EV demand, and Audi's significant sales slump.
- Volkswagen's global sales fell by 2.3% in 2024, with 9.027 million vehicles delivered, just meeting its annual target.
- China, Volkswagen's largest market, saw a nearly 10% drop in sales, driven by intense price competition and lagging EV demand.
- Audi recorded a 12% sales decline, making it the biggest drag on VW's overall performance, while other brands like Seat and Skoda saw moderate growth.
- Worldwide EV sales for Volkswagen dropped by 3.4%, with the U.S. market experiencing a sharp 30% decline in electric vehicle deliveries.
- Volkswagen plans to address its challenges in China by introducing new models through a partnership with XPeng, though the market is expected to remain difficult in 2025.
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