Volkswagen's Currywurst Sales Hit Record High in 2024

As vehicle sales decline, VW's signature sausage surpasses 8.5 million units sold, becoming a standout success.

Volkswagen sold 8.552 million Currywursts in 2024, setting a new sales record and surpassing the previous high of 8.35 million in 2023.
The Currywurst outperformed VW's core vehicle brand, with 5.2 million cars and transporters sold under the VW logo in 2024.
The company attributes the success to product diversification, including the 2021 introduction of a hot-dog variant that sold 2.18 million units last year.
The VW Currywurst, introduced in 1973, is produced in the company's own meat processing facility and even has an official parts number.
VW plans to expand its Currywurst offerings with new variants, though specific details have not yet been disclosed.