Walmart Acquires Vizio for $2.3 Billion to Boost Advertising Business

The acquisition aims to enhance Walmart's advertising capabilities and data collection, leveraging Vizio's SmartCast OS and its 18 million active accounts.

Walmart's purchase of Vizio for $2.3 billion is focused on expanding its advertising business, Walmart Connect, through Vizio's SmartCast Operating System.
The deal is expected to make Walmart a more prominent player in the retail and connected TV ad space, competing closely with Amazon.
Vizio's acquisition will provide Walmart with valuable ACR data for targeted advertising, enhancing its ad business.
Experts believe the acquisition could lead to Walmart becoming a top CTV ad seller in the U.S. and potentially globally.
Concerns arise over potential anticompetitive practices and the impact on consumer experience with Vizio TVs.