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Walmart Faces Second Boycott Over DEI Rollbacks and Price Hikes

The People’s Union leads a nationwide week-long boycott targeting Walmart's policies on diversity, pricing, and small businesses.

Walmart boycott 2.0: What does it mean for shoppers? (Photo by Frederic J. BROWN / AFP)
Walmart's recent announcement that it would have to raise prices to offset the cost hikes resulting from Trump's trade policies sparked the recent confrontation between the President and the country's largest private sector employer.
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Overview

  • The People’s Union has organized a nationwide boycott of Walmart from May 20 to May 26, including its retail stores, online platform, Sam's Club, and private-label brands like Great Value and Equate.
  • The boycott protests Walmart's rollback of diversity, equity, and inclusion (DEI) initiatives, which activists link to federal actions under President Trump eliminating DEI programs.
  • John Schwarz, founder of The People’s Union, accuses Walmart of corporate greed, citing record profits, tax loopholes, and price hikes tied to tariffs.
  • Walmart previously responded to similar protests, emphasizing its economic contributions, including $1.7 billion in donations last year, but has not issued a new statement during the current boycott.
  • Future boycotts planned by The People’s Union include Target from June 3–9, McDonald’s from June 24–30, and a nationwide consumer blackout on July 4.