Walmart in Advanced Talks to Acquire Vizio for Over $2 Billion

The deal aims to bolster Walmart's advertising capabilities and competitive edge in the smart TV market.

Walmart is reportedly negotiating a deal to acquire Vizio, a leading smart TV manufacturer, for more than $2 billion.
The acquisition would allow Walmart to expand its advertising business, leveraging Vizio's smart TV platform for personalized ads and customer data.
Vizio's stock value surged approximately 30% following the acquisition rumors, while Walmart's stock remained largely unaffected.
The deal, if finalized, would position Walmart as a significant player in the affordable smart TV market, competing with Amazon and Roku.
Vizio has been seeking a buyer for years, with a previous acquisition attempt by Chinese media conglomerate LeEco falling through in 2016.