Walmart Offers Discounted Walmart+ Membership to Customers Receiving Government Assistance
- Walmart is now offering its Walmart+ membership at half price to customers on government assistance programs.
- The discounted annual membership fee is $49, compared to the normal $98 fee.
- To qualify, customers must verify eligibility through third-party provider SheerID.
- The discounted membership provides the same benefits as a regular Walmart+ membership.
- Walmart aims to attract more lower-income customers who may be price-sensitive or prefer other retailers.