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Walmart Offers Discounted Walmart+ Membership to Customers Receiving Government Assistance

  • Walmart is now offering its Walmart+ membership at half price to customers on government assistance programs.
  • The discounted annual membership fee is $49, compared to the normal $98 fee.
  • To qualify, customers must verify eligibility through third-party provider SheerID.
  • The discounted membership provides the same benefits as a regular Walmart+ membership.
  • Walmart aims to attract more lower-income customers who may be price-sensitive or prefer other retailers.
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