Warner Bros. Discovery Expands Max Streaming ServiceEurope with Key Partnerships
Max to launch in France with strategic deals involving Prime Video and Canal+, aiming to boost its presence before the Olympic Games.
- Max's European expansion includes launches in France, the Netherlands, and Belgium, with France set for June 11.
- Partnership with Canal+ includes integration into existing subscriber packages, enhancing content accessibility.
- Prime Video to offer Max through two subscription models, broadening its reach across French and Spanish markets.
- Sports-focused content to feature prominently on Max, with coverage of major international events like the Tour de France.
- Warner Bros. Discovery's strategic partnerships aim to accelerate Max's market penetration and consumer reach.
Variety 
Deadline 
The Hollywood Reporter 