Warner Bros. Integrates 'Beetlejuice' Ticket Sales into Roblox

The new virtual box office allows U.S. users aged 13 and up to purchase movie tickets within the game environment.

The 'Escape the Afterlife' experience includes scenes from both the original and sequel movies.
Roblox's virtual box office is a first-of-its-kind integration for movie ticket sales.
Users who buy tickets receive exclusive in-game items with special effects.
The initiative aims to engage Gen Z and drive theater attendance.
The experience will be linked with other popular Roblox games for a limited time.