Wendy's Emphasizes Personalized Offers Over Surge Pricing in Dynamic Menu Strategy

The fast-food giant plans to enhance customer experience with digital menus and AI, amid concerns over potential price gouging.

Wendy's clarifies its dynamic pricing strategy, emphasizing personalized experiences and discounts during slower times, not surge pricing.
The fast-food chain plans to invest $20 million in digital menu boards for real-time price adjustments and AI-powered upselling.
Critics, including consumers and Senator Elizabeth Warren, express concerns over potential price gouging and customer alienation.
Dynamic pricing is seen as a way to manage costs and enhance customer experience, but requires careful implementation to avoid backlash.
Experts suggest transparency and limited price fluctuations to maintain customer trust and satisfaction.