Wendy's to Implement Surge Pricing in 2025

The fast-food chain plans to introduce dynamic pricing based on demand, sparking mixed reactions.

Wendy's announces plans to experiment with surge pricing for menu items starting in 2025, aiming to adjust prices based on demand and time of day.
The initiative will include digital menu boards with AI-enabled features for flexible pricing and promotional offers.
Consumers express concerns over unpredictable costs and potential price gouging, with some comparing the strategy to Uber's surge pricing.
Experts argue dynamic pricing could lead to minor price adjustments rather than significant hikes, emphasizing the competitive nature of the fast-food industry.
The move has sparked debate over the fairness and practicality of dynamic pricing in everyday consumer goods and services.