WhatsApp's First Sports Sponsorship with Mercedes F1 Team

Partnership to provide exclusive content and in-race updates through WhatsApp Channels

WhatsApp has entered into a multi-year sports sponsorship deal with the Mercedes Formula One team, marking its first foray into sports sponsorship.
The partnership will leverage the new WhatsApp Channels feature, which Mercedes began using in September, to provide exclusive team content and in-race updates to followers.
WhatsApp, owned by Meta, is heavily used outside of the United States and has become the main communication tool for the Mercedes team.
WhatsApp is Meta's fastest-growing service in the 18-to-35 demographic, particularly in cities like Miami, New York, Los Angeles, and Seattle.
Mercedes team principal Toto Wolff has highlighted the value of WhatsApp in maintaining communication within the team, stating that it brings the team closer together and accelerates decision-making.