White House Solicits Corporate Sponsors for 2025 Easter Egg Roll

In a break from tradition, the Trump administration offers branding opportunities and exclusive perks to companies contributing up to $200,000 for the event.

Sponsorship packages range from $75,000 to $200,000, offering branding on event materials, custom giveaways, and mentions in official White House communications.
Sponsors also receive exclusive perks, including private White House tours, VIP tickets, and a brunch hosted by First Lady Melania Trump.
The event is organized by Harbinger, with proceeds directed to the White House Historical Association, a nonprofit supporting preservation efforts.
Critics, including ethics experts and former officials, argue the move undermines long-standing norms and raises concerns about the use of public office for private gain.
The National Park Service will review prospective sponsors, while the American Egg Board continues its traditional support of the event.