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WNBA Sees Record Attendance and Viewership in 2024

The league's growth is driven by a strong rookie class, particularly Caitlin Clark, leading to unprecedented fan engagement.

Full chart below.
Caitlin Clark #22 of the Indiana Fever scores on a layup past Cameron Brink #22 of the Los Angeles Sparks during a 78-73 Fever win at Crypto.com Arena on May 24, 2024, in Los Angeles, California.
WASHINGTON, DC - JUNE 07: Caitlin Clark #22 of the Indiana Fever celebrates after scoring in the third quarter against the Washington Mystics at Capital One Arena on June 07, 2024 in Washington, DC.
Indiana Fever guard Caitlin Clark (22) signs autographs for fans Thursday, May 9, 2024, after the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Atlanta Dream, 83-80. © Grace Hollars/IndyStar / USA TODAY NETWORK

Overview

  • Attendance up 156% from last year, with over half of games sold out.
  • Viewership has nearly tripled, averaging 1.32 million viewers per game.
  • Merchandise sales have surged by 756% compared to last year.
  • The WNBA's social media engagement has hit all-time highs, with a 380% increase in video views.
  • Clark's games alone average 1.43 million viewers, significantly boosting overall ratings.