Wonder Acquires Tastemade for $90 Million to Expand Mealtime Super App Vision

The food delivery startup aims to integrate Tastemade’s media assets to enhance its digital ecosystem and build a retail media business.

Wonder, a food delivery startup, has acquired Tastemade, a media company specializing in food, travel, and home content, for approximately $90 million.
The acquisition will provide Wonder with Tastemade’s content studio, production capabilities, and advertising business to bolster its brand reach and media offerings.
Tastemade’s digital audience includes 160 million social followers and 13 million monthly streaming viewers, with content available in over 65 countries and 250 million households worldwide.
Wonder plans to leverage Tastemade’s storytelling expertise and audience alongside its own data to create a retail media business, competing with platforms like Uber Eats and DoorDash.
Tastemade co-founders Larry Fitzgibbon and Steven Kydd will join Wonder in executive roles, overseeing media, advertising, content, and international business development.