Wonder Acquires Tastemade for $90 Million to Expand Mealtime Super App Vision
The food delivery startup aims to integrate Tastemade’s media assets to enhance its digital ecosystem and build a retail media business.
- Wonder, a food delivery startup, has acquired Tastemade, a media company specializing in food, travel, and home content, for approximately $90 million.
- The acquisition will provide Wonder with Tastemade’s content studio, production capabilities, and advertising business to bolster its brand reach and media offerings.
- Tastemade’s digital audience includes 160 million social followers and 13 million monthly streaming viewers, with content available in over 65 countries and 250 million households worldwide.
- Wonder plans to leverage Tastemade’s storytelling expertise and audience alongside its own data to create a retail media business, competing with platforms like Uber Eats and DoorDash.
- Tastemade co-founders Larry Fitzgibbon and Steven Kydd will join Wonder in executive roles, overseeing media, advertising, content, and international business development.