X Appoints New Safety and Brand Safety Leaders Amid Ongoing Content Concerns

The appointments aim to address advertiser concerns and improve platform safety following leadership shakeups and scrutiny over content moderation.

Elon Musk's social media platform X, formerly known as Twitter, appoints Kylie McRoberts as the new head of safety, and Yale Cohen as head of brand safety and advertiser solutions.
The appointments come nine months after the departure of the previous safety leader, amid ongoing concerns over content moderation, misinformation, and hate speech on X.
Several big-name advertisers, including IBM and NBCUniversal, halted ad spending on X following reports of ads appearing alongside hateful content, impacting X’s main source of revenue.
Musk's public criticisms and leadership style have led to multiple leadership shakeups and challenges in maintaining advertiser relationships and platform safety.
X aims to reassure advertisers and improve platform safety with new appointments and initiatives, despite Musk's controversial stance on content moderation and free speech.