X Launches New Ad Targeting Feature to Attract Brands and Creators

Elon Musk's social media platform aims to compete with YouTube, offering more control over ad placements and a revenue-sharing model.

X, formerly Twitter, introduces a new ad targeting feature allowing advertisers to promote ads alongside specific creators' content, aiming to attract both brands and video creators.
The feature is designed to give brands more control over ad placements, ensuring ads do not appear next to controversial or offensive content.
Advertisers can run pre-roll video ads on the home timeline and on creators' profiles, with plans to later allow ads to run exclusively on a creator’s profile.
The initiative is part of Elon Musk's strategy to compete with YouTube for talent and advertising revenue, following a significant drop in advertising revenue in 2023.
Over 80,000 creators have joined X's ad revenue sharing program since its launch, with the platform aiming to become a video-first experience.