X Reverses Political Ad Ban Ahead of 2024 Election, Expands Safety Teams

X, formerly known as Twitter, will now allow political advertising in the U.S. for candidates and parties.
X plans to expand its safety and elections teams to combat manipulation and monitor emerging threats on the platform.
X will have policies against false or misleading content in political ads and plans to launch an ad transparency center.
The policy reversal comes after X saw a 50% drop in ad revenue since Elon Musk's takeover.
X aims to balance free political expression with combating harmful content and safeguarding elections.