X to Launch Long-Form Video Content on Smart TVs, Competing with YouTube
Elon Musk's social platform X aims to attract influencers and advertisers by expanding into smart TV apps, starting with Amazon and Samsung.
- Elon Musk announces X's long-form videos will soon be available on smart TVs, aiming to compete with YouTube.
- The TV app for Amazon and Samsung users is expected to launch next week, resembling YouTube's TV app.
- X seeks to attract online influencers and advertisers by becoming a video-first platform.
- Former CNN anchor Don Lemon and Fox commentator Tucker Carlson have partnered with X for exclusive content.
- X's valuation has dropped significantly since Musk's acquisition, amidst challenges in retaining users and advertisers.