Xbox Bets Big on Call of Duty for Game Pass Revival

Amid declining subscription numbers, Xbox aims to rejuvenate Game Pass by potentially including blockbuster titles like Call of Duty, signaling a strategic pivot towards high-stakes, subscription-based models.

Xbox considers adding Call of Duty to Game Pass as a key move to boost stagnant subscriber growth, following its $69 billion acquisition of Activision Blizzard.
Former Microsoft PR lead suggests that without major titles like Call of Duty, Game Pass's sustainability remains doubtful amid financial pressures.
Industry experts debate the risk of sacrificing direct game sales for subscription growth, highlighting the challenges of maintaining profitability.
The inclusion of high-profile games is seen as essential for Game Pass to compete with other entertainment subscription services like Netflix and Spotify.
Microsoft's strategy reflects a broader trend in the gaming industry towards service-based models, despite the financial risks involved.