Yelloh, Formerly Schwan's, to Cease Operations After 72 Years

The frozen food delivery service will shut down in November, citing insurmountable business challenges and evolving consumer behaviors.

Yelloh, once known as Schwan's, will permanently close its operations in November after 72 years in business.
CEO Bernardo Santana and board member Michael Ziebell attributed the shutdown to staffing issues, supply chain disruptions, and intense competition.
The company, known for its iconic yellow delivery trucks, was particularly valued in rural areas with limited supermarket access.
Yelloh rebranded from Schwan's in 2022 in an effort to modernize and stay connected to its roots.
The last day for customers to purchase meals from Yelloh trucks will be November 8, affecting approximately 1,100 employees.