YesMadam Faces Backlash Over Viral 'Firing Stressed Employees' Email, Clarifies It Was a Marketing Stunt

The Indian beauty services startup apologized and announced new mental health policies after a controversial campaign drew criticism online.

YesMadam, a Noida-based at-home beauty services startup, faced criticism after a viral email falsely claimed employees were fired for reporting workplace stress.
The company clarified that the email was part of a planned marketing campaign to highlight workplace stress and introduce its 'De-Stress Leave Policy.'
YesMadam apologized for misleading the public and announced six annual paid de-stress leaves and complimentary spa sessions for employees as part of its new wellness initiatives.
The campaign, which aimed to promote mental health awareness, was widely criticized as tone-deaf and exploitative for using layoffs as a promotional tactic.
Experts warn that such controversial marketing stunts may generate short-term attention but risk damaging long-term trust and brand credibility.