Overview

• Youthforia's darkest foundation shade, described as 'jet black,' has sparked backlash for lacking undertones and resembling black face paint.
• Beauty influencer Golloria George's review of the foundation went viral, emphasizing the shade's failure to match any skin tone and its offensive appearance.
• Cosmetic chemist Javon Ford criticized the brand for using only black iron oxide in the darkest shade, indicating a lack of effort in formulation.
• The brand previously faced criticism in 2023 for not providing inclusive shades, and recent attempts to expand the range have been met with further disapproval.
• Youthforia has not issued a formal response to the controversy, and their approach to inclusivity continues to be questioned by consumers and influencers alike.