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YouTube Debuts AI-Driven 'Peak Points' Ad Format at Brandcast 2025

The new feature uses Google’s Gemini AI to place ads at emotional video moments, alongside expanded event sponsorships and connected-TV ad formats.

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YouTube

Overview

  • YouTube introduced 'Peak Points,' an AI-powered ad format using Google’s Gemini to identify emotionally significant moments in videos for mid-roll ad placement.
  • Content creators retain the ability to enable or disable mid-roll ads, but pre- and post-roll ad placement remains controlled by YouTube since a 2023 policy change.
  • The platform also announced 'Cultural Moments Sponsorships,' allowing brands to sponsor high-profile events such as the PGA Championship and awards season.
  • Two new connected-TV ad formats were unveiled: 'Masthead on CTV,' featuring full-page banners, and 'Shoppable CTV,' enabling direct product purchases through ads.
  • YouTube has not disclosed a rollout date for the Peak Points feature, which aims to maximize ad effectiveness by leveraging viewers' emotional engagement.