YouTube Globally Enforcing Ban on Ad Blockers, Urging Users to Accept Ads or Subscribe to Premium

Corporate Effort to Protect Ecosystem of Creators and Revenue, YouTube Expands Previous Anti-Ad Blocker Testing to Global Implementation, Encourages Users towards Premium Subscription or Acceptance of Advertisements.

YouTube is globally enforcing a ban on ad-blockers as part of a corporate effort to protect the ecosystem of creators and its ad revenue.
Users with activated ad-blockers will receive a message that video playback will be blocked unless they allow ads on YouTube or subscribe to YouTube Premium.
The global implementation expands upon YouTube's previous anti-ad blocker testing that started in June, which sent warnings to users that using ad-blockers is a violation of the platform's terms of service.
YouTube's official statement emphasizes ads on the site are crucial for supporting a wide range of creators globally and enable billions of people to access their favorite content for free.
Users unsatisfied with the new policy have the choice to pay for YouTube Premium, which costs $13.99 a month for Android users and $18.99 for iOS users, or accept the advertisements.