Overview

• YouTube's Jewels feature is inspired by TikTok's successful gifting system, offering a new revenue stream for creators.
• Creators can earn 'Rubies' from gifts, with each Ruby valued at one cent, and YouTube is offering a 50% bonus on earnings for the next three months.
• The feature is initially available in the U.S. for creators enrolled in the YouTube Partner Program, focusing on vertical live streams.
• Jewels can be purchased in bundles, providing a flexible and affordable way for fans to support their favorite creators.
• The rollout of Jewels is part of YouTube's broader strategy to enhance creator monetization and engagement on the platform.