YouTube Premium and Music Hit 100 Million Subscribers

YouTube's subscription services reach a significant milestone, doubling their user base since September 2021.

YouTube Premium and Music services have achieved a milestone of 100 million subscribers, including those on free trials.
The subscriber count has seen a rapid increase, with 20 million new members joining in just over a year.
YouTube has been aggressively promoting Premium by cracking down on ad-block users and offering exclusive features like an 'enhanced bitrate' 1080p setting.
The services are now available in over 100 countries and regions, with plans for further expansion and introduction of new features.
Despite the growth, YouTube Music still trails behind Spotify, which had 220 million Premium members as of September 30.