YouTube Targets Misleading Clickbait in New Policy Rollout

The platform will begin removing videos with deceptive titles and thumbnails, focusing first on breaking news content in India.

YouTube has announced a crackdown on 'egregious clickbait,' defined as titles or thumbnails promising content not delivered in the video.
The new policy will initially focus on videos about breaking news and current events, particularly misleading claims such as fake political developments.
The enforcement will begin in India and expand to other countries over the coming months, with an emphasis on new uploads rather than existing content.
Violating videos will be removed without strikes issued to creators in the early stages of the policy rollout to allow for adjustment to the guidelines.
The move is part of YouTube's broader efforts to combat misinformation and improve the user experience by addressing misleading practices on the platform.