YouTube Updates Shorts View Metrics to Count Every Play and Replay
Starting March 31, 2025, YouTube Shorts views will be counted from the moment a video begins playing, aligning with TikTok and Instagram Reels standards.
- YouTube announced a significant change to its Shorts view-counting system, effective March 31, 2025, where views will now register as soon as a video starts or replays.
- The update aligns YouTube Shorts' metrics with those of TikTok and Instagram Reels, providing consistency across platforms for creators.
- Creators will still have access to the original metric, renamed 'engaged views,' in YouTube Analytics for deeper insights into viewer engagement.
- The change will not impact creators' earnings or YouTube Partner Program eligibility, which will remain tied to 'engaged views.'
- YouTube implemented this change in response to creators' requests for more accurate metrics to showcase their content's reach and better inform their strategies.