Overview

• A Zomato delivery agent in Indore was forced to remove his Santa Claus costume by members of the Hindu Jagran Manch on Christmas Day.
• The incident was captured on video, where the group questioned why the agent was dressed as Santa and not in traditional Hindu attire during Hindu festivals.
• The group’s district convenor, Sumit Hardia, claimed such costumes promote religious conversion and are inappropriate in a Hindu-majority locality.
• The delivery agent explained that wearing the costume was a company directive, but he complied with the group's demands to avoid further confrontation.
• The video has drawn mixed reactions online, with some criticizing the group's actions and others supporting their emphasis on cultural sensitivities. Zomato has not yet commented on the matter.