Zotac Raises RTX 5090 Prices to $3,000 and Pulls MSRP Models

Amid ongoing GPU shortages and escalating costs, Zotac increases prices by up to 20% and removes lower-priced options from its store.

Zotac has raised the price of its flagship RTX 5090 Amp Extreme Infinity GPU to $3,000, a $500 increase from its original price.
The company has also removed all RTX 5090 models previously sold at Nvidia's $1,999 MSRP from its online store.
Price hikes align with similar increases by manufacturers like MSI and Asus, driven by tariffs, supply constraints, and high demand.
Scalping continues to exacerbate availability issues, with Zotac's Discord-based anti-scalping program proving largely ineffective due to limited stock.
The GPU market remains volatile, with shortages and price inflation reminiscent of the 2020-2021 chip crisis, leaving consumers frustrated.