Society ❯Consumer Behavior ❯Media Consumption

Advertising Impact

Multitasking Trends Subscription Models Viewer Retention User Feedback Streaming Preferences Global Trends Subscription Trends Cultural Trends

YouTube Launches AI-Driven 'Peak Points' for Targeted Ad Placement

The Gemini-powered feature identifies high-engagement video moments for ads, now in pilot testing with broader rollout planned through 2025.

Amazon Prime Video to Introduce Ads in India with Optional Ad-Free Upgrade

Roku Tests Autoplaying Ads Before Home Screen Access

YouTube to Automate Mid-Roll Ads for Improved Viewer Experience and Creator Revenue

LG Smart TVs Now Display Ads During Idle Mode