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Corporate Strategy

Brian Niccol Customer Experience CEO Profiles CEO Challenges Starbucks Operational Improvement Elliott Hill Restaurant Management Turnaround Plans Performance Improvement Howard Schultz Brand Management Future Planning Transformational Change

Starbucks CEO Aims to Cut Brewed Coffee Wait Times to Under 30 Seconds

Union Pacific's Earnings Miss Expectations Despite 9% Profit Growth

Starbucks CEO Brian Niccol Ends Discount Strategy to Focus on Premium Experience

Red Lobster's New CEO Addresses Endless Shrimp Promotion Fallout

Nike Names Elliott Hill as New CEO Amid Strategic Overhaul

New Starbucks CEO Brian Niccol Outlines Strategy to Revitalize U.S. Operations

Brian Niccol Faces Steep Challenges as Starbucks' New CEO

Elliott Management Intensifies Push for Leadership Overhaul at Southwest Airlines