Business ❯Brand Management

Marketing Strategies

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Unilever Acquires Wild in £230 Million Deal to Boost Sustainable Brand Portfolio

The acquisition is set to accelerate Wild's global expansion, particularly in the US, while leveraging Unilever's scale and expertise.

Hermès Reports 18% Q4 Sales Growth, Defying Luxury Market Slowdown

Poppi Faces Backlash Over Vending Machine Marketing Campaign

Amazon to Discontinue 'Try Before You Buy' Program by End of January

Aston Martin Projects Turnaround with New Models Amid Rising Losses