Zellers was a Canadian discount store chain founded by Walter P. Zeller in 1931. It was acquired by the Hudson's Bay Company in 1978, and after a series of acquisitions and expansions, peaked with 350 locations in 1999. From Wikipedia
The agreement, pending court approval, will transfer Hudson's Bay’s intellectual property and trademarks to Canadian Tire, marking a significant shift for the 355-year-old Canadian retailer.