Ikea Enters Fitness Market with Daljien Collection

The 19-piece collection, designed to support daily movement, doubles as home decor and will be available from January 2024.

Ikea is launching its first-ever fitness collection, Daljien, in January 2024, featuring 19 items designed to support movement in everyday life.
The collection, priced between $3.99 and $135, includes items such as dumbbells, a workout bench, exercise mats, an air purifier, and a belt bag.
Designed to be aesthetically pleasing, the items can double as home decor and storage, blending into the home environment.
The collection was born out of research that found women with young kids and teen girls were increasingly likely to drop out of sports and fitness activities.
The Daljien collection will be available for six months or until supplies last.