Marketing ❯Advertising

Digital Advertising

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Ad-Supported Streaming Plans Now Represent Nearly Half of Subscriptions

New data shows ad tiers driving 71% of net subscriber growth, with Netflix's ad-supported tier reaching 94 million global users.

YouTube Announces 20th Anniversary Brandcast Event with Lady Gaga and Top Creators

AMC Networks Introduces Real-Time Ad Performance Tool 'AMCN Outcomes'

Google Launches Open-Source Meridian to Modernize Marketing Measurement