Society ❯Consumer Behavior ❯Loyalty Programs

Rewards Systems

Transparency Issues Customer Experience Merchandise Purchases Customer Retention Starbucks Customers

Starbucks Revamps Rewards Program to Eliminate 25-Star Reusable Cup Bonus

Starting June 24 customers will earn double points on total purchases as part of CEO Brian Niccol’s strategy to reinforce Starbucks’ premium positioning.

7 ARTICLES

2mo ago

Chipotle's Burrito Vault Game Offers $1 Million in Prizes Ahead of National Burrito Day

4 ARTICLES

3mo ago

Donald Trump Offers $50 in TRUMP Memecoin to Select Merchandise Buyers

3 ARTICLES

3mo ago

British Airways Adjusts Loyalty Scheme After Customer Complaints