Brand Safety IBM Ad Revenue Advertiser Boycotts Twitter Major Corporations Boycotts Apple Coca-Cola Spending Return Rate X (formerly Twitter) Ad Spending Concerns about Content Placement Advertiser Calls Advertiser Spending Advertiser Damage Advertiser Resignation Big-Name Advertisers Major Advertisers Large Advertisers Blue Chip Companies Apple, Bravo, Oracle, Xfinity, IBM Major Companies Major Brands Exodus IBM, Apple, Disney, Lionsgate, Paramount Concerns High-profile Companies Backlash Advertiser Concerns Advertising Boycott Elon Musk Customer Relations Suspension X Apple, Walt Disney, Warner Bros, NBCUniversal Ad Pulling Support Trust Restoration Relationship Disney Transparency Report Controversial Statements Free Speech Bidding Strategies Agencies Twitter Advertising Twitter Verification Badge Twitter Engagement Metrics Advertiser boycotts Relationship with Twitter